2025-03-17
Cosmetic packaging materials are becoming more diverse. New plastic packaging materials are lighter, stronger and easier to produce than traditional glass. At the same time, the concept of environmental protection has gradually occupied a part of the packaging design concept.
Some companies and brands of shower gel, skin care products, washing products, etc. have taken the lead in using PET packaging containers: (1) Wide range of capacity High-strength, high-transparency plastic bottles produced by stretch blow molding process, the commonly used capacity range can range from tens of milliliters to 2 liters; (2) Good transparency and glossiness, good plasticity, impact resistance and dimensional stability, stable chemical properties, good gas barrier properties; (3) PET bottles are soft to the touch; (4) Cosmetic packaging costs are easier to control.
In the past two years, P&G (Procter & Gamble) has changed the cosmetic packaging bottle material of bath products from the previous hard plastic texture to a more humane soft hard plastic packaging. For example, LANCOME's paper box packaging uses partial or fixed aluminum plating. Compared with the domestic commonly used full-page aluminum plating method of paper boxes, the paper box is more exquisite and the production cost is relatively lower. Some other manufacturers add a certain proportion of nanomaterials to some high-end cosmetic packaging to improve the physical and chemical properties of plastic containers, especially the barrier properties, chemical resistance and UV resistance, which have been greatly improved, and the toughness of the container has also been strengthened. At the same time, it can reduce certain costs, and the products are very competitive.
As the world's environmental issues are increasingly valued by countries, foreign countries have added environmental protection considerations to the selection of cosmetic packaging materials. For example, although the surface-coated packaging paper boxes are smooth and elegant, they cannot be recycled and will be replaced by environmentally friendly materials in the future. Shiseido of Japan attaches great importance to the environmental protection of its domestic products. Recyclable paper products are used in all its products, and are indicated on the outer packaging of the products. This not only meets the environmental protection requirements of domestic production, but also promotes the company's environmental image.
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