What is the use of color for packaging design appearance

Colors are different from different angles for different products. Bright colors are still very useful for the appearance and design of packaging boxes. The purity, tone and needs of colors should also be adjusted from a professional perspective. For example, the color harmony of warm colors and cold colors has its own requirements, which also needs to take into account the product attributes of packaging box design.

Color box packaging can be divided into three categories according to its basic shape: foldable paper boxes are called folding boxes; non-foldable paper boxes are called hard paper boxes; paper is processed, compounded, and coated with glue to make containers that can hold liquids, collectively known as soft packaging paper boxes. Among them, folding paper boxes are used most in product packaging.

Different products pursue different color contrasts. This requires color coordination based on the attributes of the product. Regardless of warm colors or cold colors, the color contrast must be adjusted, and the color matching of the product screen must be carried out according to different packaging box design requirements. The structure of the paper box can be diversified. In order to facilitate customer use, corresponding special plans can be made according to the different uses of the product. The color of different materials must also meet the material requirements of the packaging design. The main part of the vision still needs to be conveyed by color. The color contrast is useful for the appearance of the packaging box design. The overall matching should be considered to meet the requirements of the product to design the color. The packaging style is complicated, the shape is beautiful, the structure is wonderful, and the way of change is diverse, which can attract customers' attention.